As lead singer of Junoon, Ali fronted the largest rock band in South Asia. He joined the band at its inception in 1990. The 10 albums they released between 1990 and 2003 sold 20 million albums worldwide.

In 1998, Ali and Junoon took Pakistan and India by storm with the hit single “Sayonee” from their tremendously successful fourth album “Azadi” released by EMI. In 1999, Junoon won the “Best International Group” award at the Channel [V] Music Awards in New Delhi. In 2001, Ali appeared in the VH1 News Special, Islamabad Rock City, a documentary on Junoon hosted by Susan Sarandon. In 2002, Ali was nominated for an Emmy award.